On Screen for February 9
On Screen - a new weekly "launch" of news, commentary, resources, bloggers and other information you can use to get your week started - from Matthew Ferrara & Company.
View ArticleA Barnes and Noble Failure Mindset
There are two basic reasons why companies fail: unwillingness to embrace the obvious changes of their day, and a smug rejection of customer feedback. At Barnes and Noble, you can get both.
View ArticleRadically Rethinking Real Estate Leads Management
Matthew Ferrara offers a radical idea on leads management: Only assign new leads to agents who have a track record of turning prospects into closings. Imagine that!
View ArticleWho’s Buried in Real Estate’s Tomb?
The recession holds answers to the real estate industry's troubles - if it's willing to listen. Otherwise it might just find out who's buried in Grant's tomb.
View ArticleMonitoring Your Brand Buzz
Do you know what others are saying about you online? Here are three techniques to keep an eye on your business buzz in social media.
View ArticleRemoving the Fear of Buying
With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals Read more
View ArticleAre you Southwest Smart?
There’s no better competitive strategy than eliminating “industry practices” that annoy consumers. Of course, you’ll have to be brave: The biggest complainers will likely be your competitors.
View ArticleBranding: Novelty and Performance aren’t the Same
Today’s customers are too demanding to take “good enough” from trusted brands. Yet many companies release untested products and services on their customers every day – damaging more than just profits.
View ArticleHow to Become a Great Recruiter
Marketing departments spend all their time and money telling consumers how a company is unique in the marketplace, so why do managers recruit their competitors’ agents?
View ArticleManaging Real Estate Talent
The classic real estate model asks each person to do everything. Agents must master dozens of skills. Managers must know those, plus management ones. The results are polarized. Maybe it's time to fix...
View ArticleStop Holding Office Meetings
A perennial challenge in real estate is getting agents to attend the office meeting. We’ve offered a variety of ideas over the years. Here’s one more: Stop holding meetings.
View ArticleInvite Your Customers to your Office Meeting
Polls and surveys are nice, but perhaps the best market research is to sit and chat with your customers. We think that would make for a fantastic office meeting, too!
View ArticleAre Banks Just Mean? Why Mortgage Lending is Low
It's common to hear agents, reporters and consumers complain that the housing market is being hurt because "credit is too tight." They make it sound like banks are being stingy, when in fact, credit...
View ArticleWhat’s Holding You Back?
Why do some people and companies consistently make changes while others keep doing what they've always done - right to the bitter end? Here are four common change-barriers that come from inside ourselves.
View ArticleSocial Media for Managers: 8 Ways to Make it Great
Managers can play a vital role in developing their sales team's social media presence with these daily steps to maximizing the social conversation.
View ArticleAre You Practicing Success Avoidance?
Why are some companies having their best year ever, while others are languishing, or worse, failing? Even in the middle of a Great Recession, you can create your own success story, if you're willing to...
View ArticleThe Dangers of Business by Spreadsheet
Everyone's trying to do more with less these days. Yet great chefs always taste their food before sending it into the dining room. Can today's companies make decisions for the real world, not just...
View ArticleThe Housing Market Came Back. Now What?
For five years, we've heard agents and managers say they were "waiting for the market to come back." Well, it has, but funny, it doesn't look anything like they expected. Now what?
View ArticleYou’ve Got to Lead, Not Drive
Some great advice given to one of America's greatest industrial heroes. Needed today, more than ever.
View ArticleGreat Salespeople are Everywhere!
Need new sales people? Lots of perfect candidates are all around you. And here's a little secret: They aren't working for your competitors, either.
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